Hearing aid specialist Widex US has announced the appointment of a new vice president of marketing to bolster the brand to its core audiologist and consumer audiences.
Kerry Coughlin, a former marketing director for JCPenny and Pandora, will oversee the company’s marketing and communications portfolio in the US and support the rollout of new Widex products.
Commenting on the appointment, Sheena Oliver, chief marketing officer at parent company WSA, said: “Kerrie brings to Widex a unique, expert perspective on positioning, growing, and sustaining new and established category-leading brands.
“She’ll leverage this consumer brand experience as she works to build awareness of Widex hearing solutions within both our hearing care community and end-consumers alike. As the hearing technology industry continues to evolve, we’re confident that Kerrie possesses the marketing expertise and skills to ensure that Widex maintains its brand leadership position for years to come.”
Coughlin’s appointment comes on the heels of the 2020 launch of the WIDEX MOMENT hearing aids, recognised with CES 2021 Innovation Awards in both the Health & Wellness and Wearable Technologies categories, as well as a Digital Trends Tech for Change Award.
Prior to joining Widex, Coughlin served as the head of US Marketing for Pandora, leading all advertising, sponsorships, promotions, and public relations for the brand.
Prior to this, she was director of Women’s Marketing for JCPenney where she oversaw the creation of the brand’s strategic vision and all product and consumer marketing activities, including oversight of Sephora Inside JCP.
Coughlin has also held senior leadership positions at Neiman Marcus, Bergdorf Goodman, Cavin Klein and J. Crew.
“As a hearing technology pioneer, Widex has been changing the way the world experiences sound for over 60 years,” Coughlin said.
“The company’s hearing aids – most recently WIDEX MOMENT – have established new standards in natural sound and speech intelligibility to enable more people to live richer, healthier, and more connected lives. I look forward to working with an already great Widex team and its partner community to introduce more people across the country to Widex’s pure, natural sound.”