Widex has announced the launch of Widex My Sound, a portfolio of AI features, including a new solution designed to enable individuals to personalise their hearing experience.
Building on the success of its AI-based SoundSense Learn technology, Widex said that through AI modelling and clustering of data, highly qualified sound profile recommendations for the individual user can now be made based on the intent, need, and preferences of thousands of users.
Jodi Sasaki-Miraglia, director of professional training and education at Widex, said: “Widex is leading the industry by combining artificial intelligence and human intelligence to create natural sound experiences and foster social participation through better hearing.
“Once Widex Moment is fit properly by a local licensed hearing care professional, the user can, if necessary, customize their hearing aids with ease, choosing from multiple AI features. Plus, our latest generation delivers results in just seconds, putting control and intelligent personalization into the hands of every user.”
My Sound is integrated into the Widex Moment app, where users can select their activity, such as dining, and their intent, such as socialising and conversation.
Based on the user’s selections, Widex can draw on thousands of real-life data points, reflecting the preferences and listening situations of other Widex users who have used the app previously.
The user is then presented with two sound recommendations, which can both be listened to before selecting the settings that sound best.
In the event neither recommendation meets the individual user’s needs, they can launch SoundSense Learn from the same screen to further personalise their hearing experience through that solution’s sophisticated A/B testing process.
“Widex has created a radically different way of delivering hearing solutions for today’s active hearing aid user,” Sasaki-Miraglia continued.
“Instead of having to program the hearing aid in a way that covers all situations the user might encounter, the hearing care professional ensures the best possible starting point for the user and My Sound then allows users to personalize their experience in real life, easily and instantly. In this way, the hearing solution adapts to the user’s preferences and becomes even more personal.”