wheelAIR targets overseas markets with global dealer network


The company behind wheelAIR, a cooling wheelchair backrest, has now opened up its equipment to customers in select countries around the world who can purchase from the firm’s website.

The new system works in tandem with wheelAIR’s international dealer network, where customers can test and purchase the product in select shops.

The company is currently working to expand is international network, initially focusing its marketing efforts on “saturating” the Australian and New Zealand marketplaces.

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wheelAIR said it will be “rapidly expanding” to more countries. The business has a handful of distributors in the UK, including John Preston Healthcare.

In Europe, it is already distributed through Logo Silver in France, Wolturnus in Germany and Denmark, Mobility by Oliver in Belgium and Double Performance in Netherlands.

In September, wheelAIR, which has attracted a lot of market interest since it launched, revealed it was working with Consolor to create a new modular seating solution.

wheelAIR officially launched onto the market in November 2017 after two years of development.

The Glasgow-based start-up largely sells direct to end-users online but also targets retail partners.

Tags : wheelair
Joe Peskett

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