Just how important is the use of customer data when considering driving business growth within retail?
Only 18% of consumers believe their last shopping experience was truly customer centric and with the retail landscape rapidly changing, and the Golden Quarter in full swing, this is a gap retailers need to bridge now according to the BRC.
It asks how can you pick up all the different signals when customers are engaging with you across a complex range of channels – and via multiple touch-points from the start to end of their customer journey?
And how can you bring all this information together in a meaningful way to quickly make the right decisions for your business?
In order to answer these questions, the BRC has released a webinar, with experts from the BRC, Medallia and Kantar.
See the footage HERE.
