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WATCH: How to use customer data to drive growth

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Just how important is the use of customer data when considering driving business growth within retail?

Only 18% of consumers believe their last shopping experience was truly customer centric and with the retail landscape rapidly changing, and the Golden Quarter in full swing, this is a gap retailers need to bridge now according to the BRC.

It asks how can you pick up all the different signals when customers are engaging with you across a complex range of channels – and via multiple touch-points from the start to end of their customer journey?

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And how can you bring all this information together in a meaningful way to quickly make the right decisions for your business?

In order to answer these questions, the BRC has released a webinar, with experts from the BRC, Medallia and Kantar.

See the footage HERE.

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Alex Douglas

The author Alex Douglas

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