Warrington Disability Partnership is proud to be supporting Purple Tuesday 2019 by holding a ‘Wear it Purple Day’ on November 18.
Purple Tuesday is an international call to action, focused on changing the customer experience for disabled people.
It involves organisations of all sizes and from all sectors taking decisive, practical actions to meet the needs of disabled customers.
Across the UK, the Purple Pound, the consumer spending power of disabled people and their families, is worth £249 billion and is rising by an average of 14% per annum but less than 10% of businesses have a targeted plan to access this disability market.
Purple Tuesday is about creating a step change improvement in the awareness of the value and needs of disabled customers.
To support Purple Tuesday, WDP is supporting the Warrington bid (business improvement district) in their town centre ‘Paint the Town’ purple event.
The team has organised a Disability Challenge where business leaders will be tasked with shopping at locations across the town centre using mobility scooters in an attempt to raise awareness of some of the barriers facing disabled people.
Yesterday, 2500 businesses committed to Purple Tuesday.
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