Electric Mobility hopes that its new marketing video will challenge misconceptions in the mobility industry, which it feels are acting as a barrier.
The promotional video it has launched advertises the Vecta Sport as part of its new marketing campaign and is designed to challenge consumers’ misconception that mobility scooters are exclusively for the older generation.
Electric Mobility’s video demonstrates what its newest scooter, the Vecta Sport, can do for mobility dealers and customers alike who have not yet seen the Vecta Sport for themselves.
The video hopes to demonstrate “the ease and usability” of the Vecta Sport, in addition to featyres like the RunOn run flat pneumatic tyres, MaxGrip limited slip differential gearbox and waterproof USB port.
The video highlights customers socialising with friends, enjoying a hobby and swiftly manoeuvring around the town and countryside.
Less able bodied people are often restricted in what they can or can’t do but the Vecta Sport promotional video emphasises the possibilities of what they can do with the aid of equipment.
Elaine Leighton, marketing and communications manager, worked with a local design agency to create the video.
She said: “A common misconception with our consumer audience is that mobility scooters are exclusively for the older generation – it’s a real barrier within the industry.
“Some younger people’s lifestyles suffer as a result if they are unwilling to consider a mobility scooter as an everyday living aid option.
“Our consumer focussed video emphasises that a modern, compact and attractive mobility scooter such as the Vecta Sport can seamlessly become a part of someone’s life and change it for the better.
“We have brochures, professional photography, POS and marketing support for the Vecta Sport which has been highly visible throughout our dealer’s showrooms, but the video reinforces the overall Vecta Sport performance.
“What customers really need to see is the manoeuvrability and capability on all terrains.”