Show and Tell, a new Amazon Alexa feature for people with visual impairments, has arrived in the UK.
The function allows partially sighted and blind people to identify grocery items with the help of Amazon Alexa.
Alexa’s voice-command technology already allows users to change the TV channel, as well as turning lights and appliances on and off.
Now, though, users can hold up a grocery item that can be difficult to identify by touch, like a pot of herbs or spices or a tin of soup, and Amazon Show and Tell can identify the item.
Users ask “Alexa, what am I holding?” to activate the function.
Dennis Stansbury, UK country manager for Alexa, said: “The whole idea for Show and Tell came about from feedback from blind and partially sighted customers.
“We understood that product identification can be a challenge for these customers, and something customers wanted Alexa’s help with.
“Whether a customer is sorting through a bag of shopping, or trying to determine what item was left out on the worktop, we want to make those moments simpler by helping identify these items and giving customers the information they need in that moment.”