Mobility retailer Ableworld has expanded its marketing to include television advertising.
The new advert took a full day to film and after a month of post-production is now ready to view. Watch below:
Ceri Dixon, senior marketing manager, said the business has decided to expand its marketing strategies after researching its target market.
“We have been keen to trial TV advertising for a while and we recently decided to take the leap.
“Of course, there have been nerves and worry, however we couldn’t be happier with the end result.
“We had so much fun on the day of filming. The actors, our staff and the filming company were all great at making sure we portrayed what Ableworld is really about.
“We feel the advert captures our ethical approach to mobility equipment and friendly atmosphere extremely well!
“I feel it really portrays the caring mobility retailer that we are, capturing the positive experience of visiting an Ableworld store, and hopefully our customers like it just as much as we do.”