Unique Mobility has launched a new paediatric division that exclusively sells children’s mobility equipment as part of a new distribution deal.
The launch follows a deal with specialist equipment supplier Vida, owned by Leckey, to make the retailer Vida’s sole equipment distributor for south western counties.
Unique has taken on a new member of staff who has joined from children’s equipment specialist Quest88 and who will represent the new Kidz division.
Paediatric specialist James Morant will cover the whole of the South West region and be responsible for retailing paediatric wheelchairs, powerchairs, standers, seating, trikes and accessories.
Unique Mobility’s product specialist, Barry Reeve, told AMP that Kidz came about because of a distribution opportunity arising with Vida.
“This has since expanded and we cover the whole of the South West. We wanted a member of staff who was experienced within the paediatric sector and comfortable assessing users’ needs.
“James Morant has around 14 years’ experience with Quest88 supplying trikes and rehabilitation equipment and comes with a whole host of industry knowledge.”
He added that the launch has only been possible since the company’s rebrand which saw it merge its two stores under one name to give it a wider scope and further reach.
The merger between Plymouth Mobility Centre and Launceston Mobility Centre was announced in January but was completed more recently because of the sheer number of products that have had to be rebranded.
The decision to merge the two mobility retail branches was made after there had been “some confusion” from customers mistaking the branches as competitors and from manufacturers when placing orders.
It is hoped that having a more recognisable brand name will open up opportunities for further growth in the future.