Online sales in the UK have fallen for four consecutive months, however experts are predicting that e-commerce sales will be worth around £12.8bn annually as Covid impacts the nation’s shopping habits long term.
Home delivery firm ParcelHero estimates that online will level out at a quarter of all retail sales, despite even big name retailers such as Amazon and Etsy reporting a slowdown in growth over the last few months.
ParcelHero predicts that e-commerce will amount for around 25% of all retail sales each year.
“Our figure of 25 per cent is a significant fall from the 36.1 per cent of all retail sales that online grabbed last February at the height of lockdown,” says ParcelHero’s head of consumer research, David Jinks.
“However, it’s still a huge increase on the 19 per cent share online used to take, before the pandemic permanently shook up retail.”
The company’s research shows 46% of UK consumers have no intention of returning to their pre-COVID, high street spending levels.
Online sales fell 4.7 per cent in June compared to May, and have been falling every month since March, but not at such a rate as to indicate shoppers have abandoned their new online spending habits.
As a result, everyone has been trying to assess the new ‘natural order’ and it’s looking like online will permanently secure around a quarter of all retail spending, according to the company.