The UK’s largest bathroom retailer, Bathstore, is reportedly lining up administrators after failing to find a buyer in the face of £22m pre-tax losses, according to national media reports.
Bathstore has almost 170 stores nationwide and caused a stir in the mobility market when it launched a fully adapted bathing suite in 2017, revealing plans to dominate the specialist space.
In an interview with AMP last year, the firm had also hinted at making the natural jump into adapted kitchens and bedrooms.
According to a report by Sky News advisory firm BDO has been lined up to deal with a potential administration, in what would be the latest major high-street casualty.
Bathstore is privately-owned after an American businessman supported a management buyout in 2014.
The retailer made a pre-tax loss of £22m on sales of £141m in the year to 31 July 2017, according to figures filed with Companies House.
Bathstore launched its Easy Bathing range with a plan to claim a large stake of the specialist bathing market after deciding that it was an under-served sector.
The products were designed to look no different to standard bathroom items and were rolled out across its retail portfolio after being trialled at a number of key sites.