Toyota brand targets better mobility for all with new app-based services

Kinto graphic

Kinto, Toyota’s mobility brand, has launched new app-based service to help people living in Derby plan and make integrated journeys.

DerbyGo, produced in partnership Derby City Council, University of Derby, Derby College and tech partner FOD Mobility Group, is thought to be the first Mobility as a Service (MaaS) scheme to integrate transport accessibility information for people with mobility needs.

It is expected to give thousands of local people easy and immediate access to journey planning, booking and payment via a single app on their smartphone.

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Initially operating as an 18-month trial, DerbyGo is being rolled out to students and staff at University of Derby and Derby College. 

At launch, the app will offer a basic level of capability, serving as a research and development element of Derby’s live lab approach to its Future Transport Zone.

As the wider concept evolves, DerbyGo will integrate a growing number of mobility features and capabilities to enhance travel in and around Derby, with users helping test, inform and optimise its potential.

Richard Balshaw, Kinto UK Group Vice President, said: “This is an exciting first step in helping deliver better mobility for all. With the enthusiasm and vision of Derby City Council, University of Derby and Derby College, we are able to launch DerbyGo (by Kinto) and develop a wealth of mobility services to encourage and enable easier and more efficient journeys.

“Constant monitoring of performance will help plan better transport and parking provisions, bringing associated benefits of better traffic flow and less vehicle pollution.”

The app will provide a direct link to Sociability, a UK startup business which collects, maintains and shares detailed accessibility information for local venues. 

DerbyGo users will also be able to research the accessibility features of their destination at the same time as ensuring that their transport mode of choice is equally accessible.

Growth in user numbers and the range of services available is expected to help reduce the number of car journeys being made, easing congestion, improving air quality and reducing the city’s carbon emissions. 

Key developments targeted for the app’s evolution include monitoring parking availability and potentially introducing pre-booking priority for cars with more than one person on board, encouraging the uptake of car sharing.

The app will also allow digital parking management and the introduction of electronic payment.

The future roadmap will also look at access to car sharing and access to rental cars at specific locations. Micro-mobility services, such as e-bike schemes are also planned for integration within the app, in Spring 2022.

Throughout the 18-month pilot, performance will be monitored, allowing changes and improvements to be made promptly and effectively.

Cllr Chris Poulter, Leader of Derby City Council, said: “This is a tremendously exciting project for the city and I’m delighted that we have been able to pull this together with Toyota, Kinto, Derby University and Derby College. 

“DerbyGo will change the way people travel around the city, encouraging and allowing more flexible and efficient journeys, which will contribute to creating a greener environment.”

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Sarah Clarke

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