The most successful and best-selling mobility scooters on the market are those that engage and excite dealers because it inspires the prospective purchaser.
That is one of the claims to have come out from supplier Freerider when AMP asked top manufacturers to explain what has made their best-selling models a market success.
Freerider’s UK managing director, Paul Fisher, said that an exciting product can aid knowledge while a history of trusted reliability empowers a retailer to be confident in providing the best solutions.
TGA, which has built a broad portfolio of scooters, has worked on a number of factors that need to combine to make a popular product with trade buyers and end-users alike.
National sales manager Tim Ross drew on the Breeze and said that primarily, scooters must provide quality, reliability, comfort and ease-of-use so customer satisfaction is high.
“Looks are also key as high street buyers become more style-conscious and in-built features need to work effectively and be simple to use. Gimmicks that do not serve a real purpose are of no value to the end-user.
“However, if quality options and accessories are offered then these can be crucial to bolstering customer choice and strengthening the potential for a sale.”
Meanwhile, managing director of Electric Mobility, Jonathan Hearth, explained that ultimately a well-engineered and priced product is paramount to its success and the he claimed the company’s models address these factors in a practical way.
“Electric Mobility’s new Vecta Sport scooter is a case in point,” he said. “Firstly, it is a very aesthetically pleasing, modern mobility scooter. It has a number of unique and practical features that customers are drawn to.
“These include unique run-flat tyres to safely get them home, even if they have a puncture. A high power 600 watt motor for even the steepest hills and a unique limited slip differential gearbox to ensure traction on slippery surfaces.”
More generally speaking, Aidan McCormack, group marketing manager at John Preston Healthcare, stated that the most popular scooter is the one that allows the user to simply get on with their life without thinking twice about their mobility.
But at the same time he said “users expect good build quality and customer service while having peace of mind that should anything happen, they will be looked after”.
Nick Knappett, sales manager at OneRehab, concluded that comfort, reliability and value-for-money are the key features consumers look for in mobility scooters.