Sunrise Medical has officially lifted the veil on its new Q-series powerchair range, which stands as one of the company’s largest-ever launches and is unprecedented in terms of its launch strategy and how many units have already been shifted.
The new Q-series comprises of six powerchairs from the very low end to the very high end and as well as improving on current models, consolidates Sunrise’s powerchair portfolio and makes its range easier for dealers and end-users to understand.
At two recent special launch events for its current dealer network, Sunrise showcased the Q500 and Q700 from the Q-series, which will be followed by dedicated events for some of the other Q-series models set to enter the market in the coming months.
Head of retail sales and marketing, Ryan Hirst, told AMP that around 600 units of the Q100 from the new Q-series have been sold in the last three months and that the powerchair’s success has made it challenging to maintain a level of stock that can match demand.
Hirst said: “It speaks absolute volumes that we had some of our core dealers hounding me to place pre-launch demo orders, which we’ve never had that before.
“We were in the region of selling about £50,000 of demo orders before we even got into the first launch and that’s heavily discounted too.
“We’ve already launched the Q700 Up to a select number of dealers that sell standing chairs and that’s already selling more than any other standing chair that we’ve dealt with in the past.”
The new powerchairs, ranging from the Q100 all the way to the Q700, are based on previous models but have been painstakingly tweaked and upgraded with intentions to “save dealers time, money and hassle”.
The recent launch events focused on the Q500M and Q700M models, which have been brought in to replace the Salsa M2 and the Jive, respectively, in a year’s time.
The Q500M features red leavers to make it easier for dealers to service and features the upgraded SpiderTrac 3.0 suspension system, which is 350% stiffer than the 2.0 and 250% more reliable, thanks to a redesign that incorporates a coil spring and reduced pressure in the gas chamber from 15psi to 400psi.
In spite of upgrades across the board, the Q-series is angled to be competitively priced and the Q700 works out as around £340 cheaper than the Jive H when both models have been configured with the typical options and add-ons.
Hirst said that Sunrise will continue to up-spec a lot of its powerchairs.
“What dealers and consumers will see will be chairs that outstrip competition on how far they’ll go, how easy they are to ride and the functionality that’s included.”
The renaming platform the Q-series represents follows on from Sunrise’s new product configurator system which has been designed to make the process easier and quicker for mobility dealers.
The new order form claims to be more logical, has live pricing, does not require cross-referencing and makes managing non-conformities and specification clashes simpler.