Sunrise Medical snaps up headline sponsorship for inaugural AMP Awards

sunrise ryan hirst

Sunrise Medical has become the first firm to bag sponsorship for the inaugural AMP Awards, taking place on 7 October at the Hilton Birmingham Metropole, on the first evening of Trade Days.

The partnership sees headline sponsor Sunrise Medical get behind the campaign and support the event from the nominations stage all the way through to the glittering awards ceremony.

Head of sales and marketing, Ryan Hirst, announced the sponsorship as the manufacturer gets set to embark on an exciting 12 months, with a host of new products that are set to bring new innovation to the mobility industry.

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“Our forthcoming range of powered wheelchairs will increase the value in our products as well as making production selection easier with a solution for everyone.

“With so many new innovations coming, it only seems right that we should recognise those dealers that go the extra mile to support our end customers.

“We are delighted to sponsor the first AMP Awards with a view to promote great product advice and support; in line with our market leading products and company ethos of – improving people’s lives.”

There will be 10 dealer awards on offer during the evening comprising:

  • Dealer of the Year (North)
  • Dealer of the Year (South)
  • Dealer of the Year (Rest of the UK)
  • Best Online Initiative
  • Best Customer Service Initiative
  • Dealer of the Year for Industry Innovation
  • Dealer of the Year for Product Growth & Development
  • Dealer of the Year for Aftersales Support
  • Store Manager of the Year
  • Unsung Industry Hero of the Year

To self-nominate or to nominate another business, return a completed Nomination Form to

For details of unique sponsorship opportunities around the AMP Awards, please contact Ben Gopal on 0203 1764 233 or email  

Tags : AMP Awardssunrise medical
Joe Peskett

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