To coincide with its 10th anniversary, leading homelift manufacturer Stiltz has unveiled a streamlined brand identity.
Instead of the original ‘Stiltz – The Homelift Company’ branding, the identity now simply states ‘Stiltz Homelifts’.
Alongside the new strapline, the main sans serif logotype has been updated and sharpened from its previous softer version.
Stiltz says this is designed to convey a more established, confident personality for the business whilst still retaining approachability through use of high x-height letterforms.
The simplified design of the main logo allows it to work especially well when used side-by-side with the Queen’s Award for Enterprise : International Trade, which was presented in April 2020.
Yola Mealing, head of marketing, commented: “Updating our brand identity represents how as a business, we are continually developing. We are successfully ‘democratising homelifts’ so our product terminology now has the strength to stand alone – hence the abridged typography.
“With any brand that experiences greater recognition in the marketplace, it is a natural evolution to simplify the logo so the identity becomes as succinct as possible.”
Adding: “Our refreshed look – reimagined by local design consultants, Ambition Creative who developed the original design – is now more progressive in feel which reflects our innovative flair. We have retained our colour palette for historic continuity and because we feel the colour combinations reflect the approachable personality of our brand. Enhanced by the Queen’s Award, we now believe our logo truly conveys Stiltz DNA and reiterates our commitment to quality that benefits end users, dealer partners and healthcare professionals.”
To coincide with the introduction of this refreshed brand, Stiltz has recently completed its move to new worldwide headquarters in Kingswinford, West Midlands.
These custom-built, 36,000 sq ft premises, now house customer service and technical teams, R&D and training ‘centres of excellence’, extensive warehousing and a cutting-edge customer showroom. Despite the global pandemic, Stiltz continues to expand with recruitment in all areas of the business. All this success is now encapsulated in the new brand identity.