Stiltz gets set to drive customer feedback into product design

john alimi

Stiltz’s future homelift products will be all about tailoring equipment to the individual user’s needs, according to the manufacturer’s newly-appointed product manager.

John Alimi joins the homelift specialist as the business continues to expand its research and development team at its West Midlands head office.

Alimi, who recently gained a Master’s degree in Industrial Systems, Manufacture and Management from the University of Cambridge, reveals that dealers should expect to see future products driven by innovative and customer insights.

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He says: “One of my core objectives is for customer insight and human behaviour trends to inform the next generation of Stiltz Homelifts. This, together with embracing technology to drive effectiveness and efficiency will mean we continue to provide customers with the best product experience possible.”

Alimi has previously worked in the healthcare, building services and audio technology sectors. He was adamant joining Stiltz Homelifts would be the best move for him as he felt the business was at an exciting development stage with its product range.

“I was particularly impressed with how Stiltz has spearheaded the development of a fledgling market,” he adds.

“The rapid growth of a completely new product category such as homelifts within the mobility, or indeed other traditional manufacturing industry, was almost unheard of. The design has evolved significantly since the introduction of the first generation of homelifts. I expect them to continue to improve incrementally in terms design and functionality, becoming increasingly tailored towards meeting and exceeding individual customer needs and expectations in future. It’s a massively exciting time to be involved in the homelift market.”

Stiltz has already begun to incorporate more customer feedback into its designs and upgrades. Earlier in the year, the manufacturer helped its dealer partners to reach more customers and offer a greater range of installation options by extending the distance its equipment can travel by an extra half-a-metre.

Stiltz’s latest range can now travel to a maximum of 4.5 metres. The update meets the BS EN 81-41 European standard for lifts travelling over three metres. The longer travel option allows the company’s authorised partners to reach out to end-users with more varied types of property, such as period buildings or homes with high ceilings.

With Alimi’s appointment, Stiltz can hope to bring more of industry and customer feedback into its R&D strategy. The company has made a raft of appointments recently following a £1m loan package. Maven Capital Partners is behind the funding, which will be used to future-proof the business. It will be used to bring in 16 new employees and will be invested in stock and IT infrastructure.

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Alex Douglas

The author Alex Douglas

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