A start-up design business that manufactures bags for mobility scooters and wheelchairs has set its eyes on securing 100 stockists in the near future after opening her 65th account yesterday.
MyWren, which sells through trade partners only, launched in October and is looking to establish itself and its product range in the mobility market.
Founder, Gemma Hirst, said that she has had “a lot” of interest in her range, which includes premium bags and covers.
Hirst hopes that securing the ability to embroid her mobility bags will secure even more stockists in the coming weeks.
“I started trading mid-October and growth has been slow and steady,” she said.
“At the moment I am focusing on getting my name established in the market and simply letting people know who MyWren is and what makes our product range different.”
Hirst has worked in the industry for over 17 years designing mobility bags, covers and wet weather clothing. When the company she previously worked for closed she decided to utilise her experience and knowledge and develop her own range of bags and covers.
She said: “My range focuses on mobility bags for both wheelchair and scooter users and storage covers for scooters.
“There are a number of bags and covers in the market but few of them utilise premium fabrics or innovative design. Most competitors react to existing products rather than trying to be different or better.
“I only sell my products to the trade because I believe that my products are best appreciated when they can be seen and touched. Online or in a brochure, one bag is much the same as another.
“It is when it can be viewed in person that the customer really understands the premium fabrics, design and finishing put into the range.
“I also believe that the network of experienced mobility companies across the country are best equipped to sell my range and meet the needs of the customer.”
Hirst added that since launching, feedback has been “overwhelmingly positive” and that customers have been “pleased” with the heavy duty, premium fabrics used.
“I’ve added some testimonials to my website which show how pleased my customers are. It is this positivity that drives me forward as it can be difficult and lonely some days being a [start-up] business but their feedback makes it all worthwhile.
“I would like to think there is huge potential for my products. Most similar products use inferior fabrics and have a lower standard of finishing and workmanship. I believe there is demand for premium products at a fair price.
“I also think there needs to be innovators in the market. There are many large companies with massive catalogues offering thousands of products lines.
“These competitors are great at offering a broad product range but their equivalent products equate to such a small part of their range.
“They are not in a position to be innovative and creative and tend to simply react to the innovation of smaller companies like myself. The market needs this, the market needs innovators and it needs choice and variety.”
Image credit: MyWren