Specialist insurer brings in mobility veteran to expand industry presence

Fish insurance Mike Holborn crop

Specialist insurer Fish Insurance has expanded its business partnership team on the eve of launching a new insurance product designed specifically for mobility retailers, which will be debuted at Trade Days on Sunday. 

The company is now joined by Mike Holborn, business partnership manager, whose 30 years experience in the mobility sector will aid the insurer’s move further into the assisted living sector.

Holborn joins the business from First Senior Group where he was group sales and compliance manager.

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Prior to that Holborn was managing director of Bison Bede Stairlifts, Tendercare and more recently Eurocare Showers, which specialised in the design and manufacture of assistive equipment.

He also sat on the board of Walker Greenbank PLC and ran the Care and Comfort Division of Fogarty PLC.

At Fish he will be responsible for development of the Authorised Representative service offering and the roll out of planned new products.

Holborn commented: “Fish is a well-respected insurance business and it is always looking to innovate and deliver insurance related products that resonate with customers. It’s focus and commitment to putting the customer first is something that chimes with me and I look forward to working with the rest of the team to deliver innovative insurance products to customers via our important business partnerships.”

Meanwhile, Andy Mellor, Fish’s head of business partnerships, said: “It’s fantastic to welcome Mike to the team. He brings with him a wealth of experience and knowledge that will be hugely beneficial to us as we continually improve our product offering. He’ll be a great asset to the Business Partnerships division and the wider business.”

On Sunday, Fish Insurance and its sister company PIB insurance will be launching Mobility Plus, which will be an ‘all-risks’ product that provides cover for buildings, contents and stock, including damage protection for goods in transit, for mobility dealerships.

“We have a 40-year pedigree, which means we can offer unrivalled insight into the mobility and care sector, and because we have strong partnerships with retailers, we have an advanced understanding of what they need to protect and safeguard their business,” said Mellor.

The product will also cover Employers Liability and Public Liability cover including loss of income.

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Joe Peskett

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