A Shopmobility centre in Stockton on Tees has approached the challenge of a decline in footfall with a decision to relocate and refurbish its shopfront to encourage more passers-by to go in.
The centre has donned the new National Federation of Shopmobility (NFSUK) colours and branding to bring the mobility equipment hire service “forward in time to the modern day”.
Stockton on Tees Shopmobility saw a “drastic reduction in footfall” at its old location, resulting in a decline in hires, according to NFSUK.
Realising there was still a demand in the locality, the service sourced a new location closer to where people are now spending their shopping hours.
A spokesperson for NFSUK said: “Congratulations to Stockton on their new window, we hope your new location brings more clients to you and enables you to help more people in the community.
“It would be wonderful to see all Shopmobilities have the opportunity to do something like this with their shopfronts or windows but funding makes this almost impossible for most.”
NFSUK noted that funding for many charities is becoming increasingly hard to secure and even harder to hold onto.
“Many Shopmobilities are struggling to secure funding at a time when the need for Shopmobility services is increasing.
“Because of the limited funds and the availability of cheap space, some schemes are set up in portacabins in carparks, some in run-down shop buildings. While others have been lucky enough to be purpose-built or have been able to gain a space in a shopping centre.
“In general, what they started with is still what they have today because their funds have been utilised for the equipment and servicing which takes priority.
“Many Shopmobilities have seen a drastic decline in footfall in their high street locations over the last few years leading to many Shopmobility closures.
“Though much of this can be attributed to the increase in online shopping it is also due to the increase in shopping centres. Huge indoor complexes which create a greater need for Shopmobility but are usually located miles away for the high street Shopmobility schemes.”
Image credit: NFSUK