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Roma nets ‘affordable wheelchair’ deal to boost British sports participation

roma british basketball

Roma Sport has been chosen as the manufacturer to partner with British Wheelchair Basketball to launch a new piece of equipment specifically developed its domestic competitive and recreational players.

The five-year sponsorship agreement will see Roma Sport and British Wheelchair Basketball bring to market a newly developed affordable participation wheelchair.

Wheelchair sports are often inaccessible to young people because of the costs associated with the equipment. It is hoped that Roma’s chair will increase participation at a grass roots level.

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The British Wheelchair Basketball branded chair will retail for around £700 and will come in a choice of three colours and sizes.

The partnership marks British Wheelchair Basketball’s first partnership with a wheelchair manufacturer and sees Roma named as its official supplier.

Roma’s chair was selected following extensive testing by British Wheelchair Basketball’s junior athletes.

The athletes and Diploma in Sporting Excellence (DISE) students were heavily involved in the participation wheelchair partner process feeding back on points including price, colour and product specification.

Jo Richards, British Wheelchair Basketball’s participation director, said the participation chair will enable more people to access our sport at a grass roots level.

She said: “We have worked extensively with Roma Sport to develop a robust chair which can be retailed at an affordable price and is a perfect starter chair for anyone looking to get into wheelchair basketball.

“This chair has been tested and selected by our athletes for our athletes. It was crucial that we took on board their views and insight and incorporate what they feel is important in the chairs they use.”

Simon Dalton, managing director of Roma Sport, said: “Our hope is that the British Wheelchair Basketball Sports Chair will revolutionise the sport and support more people to access the game. The chair’s price point makes it an affordable option for clubs to adopt as their club chairs.

“It has been a pleasure working directly with British Wheelchair Basketball’s junior players, hearing their honest and open feedback on the product and supporting the development of this new chair.

“Wheelchair basketball in the UK has a phenomenal future and we are committed to working with the BWB to support as many people as possible to experience this exhilarating sport.”

Roma is increasingly investing in its sports arm and developing equipment for various inclusive sports.

Image credit: British Wheelchair Basketball

Tags : Romaroma sport
Joe Peskett

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