Major high street retailers across the country have signed up to ‘Purple Tuesday’, which will see companies opening their doors and taking special measures to make shops more inclusive to disabled people.
According to Sky News, the first ever accessible shopping day, which is designed to get retailers more serious about disabled access, is set for Tuesday 13 November.
Physical and online retailers will take part in the initiative, which will raise awareness among retailers of the £249bn a year spending power of disabled people, dubbed the ‘Purple Pound’.
It is thought that less than 10% of companies have a dedicated strategy to target disabled consumers, resulting in a substantial amount of lost revenue.
Zoe Young, lead sustainability manager for Marks & Spencer, told Sky News: “We have DisabledGo Access Guides which tell us a lot of information about how accessible our stores are.
“As you can imagine this varies dramatically across all of our stores, but what we’re doing is we are reviewing all of that information and we are addressing some of those accessibility needs and we’re making physical changes across our stores.”
Meanwhile, the Minister for Disabled People, Work and Health, Sarah Newton, said: “Shopping should be a pleasant experience, but for many disabled people it can often be the cause of distress and frustration.
“By failing to cater to their disabled customers, many businesses are missing out on billions of pounds and denying disabled people the opportunity to enjoy something which many people take for granted.”
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