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RETAIL REACTION: Q4 to be a defining period for many retail businesses

Christmas shopping

Q4 is set to be a defining period for many retail businesses following the coronavirus pandemic, Andy Sumpter, retail consultant for EMEA at ShopperTrak has said.

He made the comments in response to yesterday’s news on retail figures on footfall across all retail environments.

Sumpter explained: “Footfall in the UK continued to improve throughout August, with a marked upturn in the final week. This can in part be attributed to the last days of the “Eat Out to Help Out” campaign, and Back To School shopping.

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“Retail parks continued to lead the way for recovery, with shopping centres catching up, while high streets are still lagging. With many people still working from home, high streets in many major cities desperately await the return of tourist and office commuter footfall.”

Adding: “August also saw the UK recovery climb to second amongst its European peers, behind France. Whilst this is encouraging to see, retailers are dealing with traffic levels that are still around a third lower than the same time last year. As retailers prepare to ramp up stock and promotions for the “golden quarter” this will be a defining period for many retail businesses.”

Alex Douglas

The author Alex Douglas

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