Café Rouge has become the first major restaurant chain to provide its customers with detailed information on the various disabled facilities and levels of accessibility across its portfolio of sites.
Detailed access guides of its facilities have been published on AccessAble’s website and app, a popular provider of access information.
The step is designed to capitalise on a largely untapped market and will see extensive research conducted across the business’s estate, analysing existing facilities.
The guides will detail the facilities available across its estate, ranging from car parking spaces and accessible toilets to hearing loops and lighting levels helping the UK’s thirteen million disabled people make informed decisions on where best to dine.
Greg Gibbons, brand director at Café Rouge, said: “We recognised that three out of four people with access needs will not visit a new place unless they have the confidence that such Guides can bring.
“We’re proud to be the first major restaurant business to take the progressive step of increasing awareness of accessibility across our estate and to be supporting issues faced by millions of people across the UK.
“By working closely with AccessAble to publish the Guides, we can make the vital move to ensuring that the well-loved, traditional Café Rouge offer and the heritage of the brand can be enjoyed by all.”
AccessAble aims to help people with a wide range of accessibility requirements including visual and mobility impairments, autism, mental health issues and long-term health conditions.
The guides are also designed to help others with access needs, such as parents with prams or the elderly needing to know more about walking distances or areas to rest.
Barry Stevenson, chairman of AccessAble: “We’re thrilled to be partnering with Café Rouge and encouraged by their understanding of its customer appeal and requirements. For those that wish to dine at Café Rouge ‘access begins online’ will soon become a reality.”