Retailers achieved better than expected sales last month thanks in part to Black Friday.
New figures from The Office for National Statistics show sales increased 1.4% from October, beating the 0.3% predicted rise experts forecasted.
However, in the three months to November, retail sales grew just 0.4% from the previous quarter and some traders are concerned the remainder of the winter will bring more hardship.
ONS also revealed that online sales now make up more than 20% of all retail sales. This is the first time the proportion has risen above 20%, which is a concern for some physical retailers.
While Black Friday promotions are thought to have benefited a lot of retail sectors, Richard Stables, CEO of price comparison site Kelkoo, said shoppers “abandoned” the high street over the period.
“It’s no surprise that online sales now accounts for a record segment of the UK’s retail market – surpassing 20% of the total sales figure for the first time.
“The challenge high street retailers face is ensuring that they have learnt from Black Friday and offer a user experience that customers actually want.”