The Blatchford Group, which formally comprised of both Blatchford and Endolite, has undergone an extensive corporate rebrand, uniting the firms under the single brand name Blatchford.
The rebrand, which comes soon after investment from CBPE Capital, includes the launch of a new logo and a new defined focus through business values.
The group said it was an exciting time and that the fresh new look and feel reflects Blatchford’s commitment to shaping the future of mobility solutions.
Blatchford CEO, Adrian Stenson, said, “Our global reputation is preceded by our long history of innovation and expertise. The rebrand gives us the opportunity to take our history and clearly illustrate how we want to drive Blatchford forward as a valuable contributor to the future of our industry.
“Our users remain firmly at the centre of everything we do, and our values provide the pillars that will ensure we remain focused on delivering optimal outcomes for everyone.”
The rebrand will be led by the ‘Mobility Made Possible’ campaign, which looks at how Blatchford works collectively to create products that enable people to get on with their lives, and doing what they love.
Blatchford is a multi-award winning manufacturer of some of the world’s most advanced prosthetic technology, bespoke seating solutions and orthotic devices.