How important is R&D to you as a company and what sort of approach do you take towards managing R&D?
You have to keep evolving and we have our own dedicated R&D teams in Norway and Germany looking at new products and improving existing products. We have just invested heavily in this part of the business and we are seeing some wonderfully exciting and innovative ideas coming from here.
When it comes to recent R&D activities, what are you as a company most proud of?
Some of our new rollators due to be launched at Rehacare 2018 are very exciting and will be industry leaders. Watch this space for future announcements…
How do you see your R&D strategy developing in future?
Working on many exciting projects at present both in Norway and other parts of Europe. We are working in conjunction with a number of organisations across Europe looking to push the boundaries further and to keep at the forefront of the industry.
Why is it important for retailers and dealers to work with suppliers that are committed to R&D?
Mobility retailers hear first-hand what people are coming into their outlets for and can pass on valuable insights as to what people are asking for. We can then relay this to our R&D team and see if any of the ideas can be used in our new and existing products
What are the main barriers and challenges to R&D in the mobility equipment industry?
Some are financial and the challenges are trying to find products which can be used across the world and will work in the markets we operate in.
What kind of a barrier is money when it comes to R&D?
There are financial implications with R&D. Need to ensure that what we design, produce and manufacture is ultimately going to be profitable and there is sufficient demand for it. We cannot undertake every project so we discuss the viability and demand and go from there.