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Q4 DEALER PANEL: Mike Williams, Ableworld

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As part of this month’s dealer panel, AMP spoke with a number of leading mobility retailers.

The aim was to gather industry thoughts on how COVID-19 has impacted business plans and what that means for Q4 and beyond.

This is what Mike Williams, managing director at Ableworld, had to say:

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How has COVID affected plans for Q4?

MW: There is no doubt Coronavirus has affected us all but overall we are really pleased with the steps we took as a business. Remaining open and being able to continue to support customers, with a reduced team in each location meant we could protect our staff and our customers, and ensured we could continue without the need to make redundancies.

What plans have you put in place given how 2020 has turned out?

MW: We did start our Sale earlier than planned in June, and the offers we have had over the past quarter have proved very popular with our customers. Our next campaign is very much underway and will offer customers more great offers as the darker nights draw in.

Has the re-opening of retail allowed for any sort of seasonal bounce back?

MW: The biggest impact we have seen recently is with the supply chain and the delay in getting products from some of our suppliers, but we are working with them to find a solution for our customers. We have continued with our original plans including range reviews and successfully introduced a number of new products over the period, along with expanding our store base, which will continue into 2021.

Compared with last year’s predictions, how do you expect the year to turn out for you from a business point of view?

MW: Looking forward to next year, we aim to continue with our expansion plans by growing the business by at least three to four new stores. 

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Alex Douglas

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