Philips has entered the hearing healthcare market with a new range of hearing aids which it will be targeting care professionals and providers with.
Hearing aid manufacturer Demant has secured a license from Philips to use its brand on a complete range of premium hearing aids, accessories and applications.
The supplier intends for Philips Hearing Solutions to “quickly become a trusted brand” among hearing care providers and users.
Philips’ hearing aids, named Philips HearLink, are being sold to trained and educated hearing care professionals in selected countries across the globe.
The equipment features connectivity between hearing aids and the devices like smartphones and televisions. The look and feel of the Philips HearLink hearing aids is designed to cater for today’s ‘baby boomer’ generation with design and usability developed for this particular market.
Spencer Ramsey, senior director of brand licensing at Philips, said that the new cooperation will widen the definition of hearing healthcare.
“Combining Demant’s world-leading hearing aid technology with Philips’ global brand presence in healthcare, the cooperation will enrich the hearing healthcare experience,” he said.
Søren Nielsen, CEO and President of Demant, said: “The Philips hearing aids will provide users with an innovative, future-proof hearing solution.
“We live in an age where user engagement and digital services are shaping the future of healthcare technology. More and more people are conscious of taking control of their own personal healthcare and are using electronic devices to do so.
“In this light, Philips Hearing Solutions offers new and exciting premium solutions alongside Philips’ healthcare ecosytem, which will attract interest and generate significant benefits to users, ultimately supporting our valued customer base of hearing care professionals.”