People First Mobility, based in Skegness, has been named one of the best rural businesses in the UK after winning a regional Rural Business Award.
Karen Sheppard (pictured), director of the company, was crowned the winner of the Triumph over Adversity Award at the Midlands regional finals, which took place virtually earlier this month.
The award celebrates businesses or individuals who have overcome significant business or personal difficulties in order to be successful.
Sheppard will represent People First Mobility for the Midlands region at the national final of the Rural Business Awards in February 2022.
The Awards, hosted in partnership with Amazon, will mark its seventh year of celebrating the success of businesses across the UK’s rural economy.
Speaking after picking up her award, Sheppard said: “It was a great honour to have been selected for this award from all the entries in the Midlands. Life in business can sometimes be tough and when you have to deal with problems in other areas of life as well it can sometimes be a hard slog to keep going. When I got diagnosed with cancer it was a massive blow after just having taken full ownership of the business and the treatment was gruelling, but I never gave up.”
Director and co-founder of The Rural Business Awards, Jemma Clifford, added: “We are very proud to be hosting the seventh annual Rural Business Awards in partnership with Amazon, especially after the past 18 months. On behalf of the Rural Business Awards team, I would like to say congratulations to People First Mobility for this very well-deserved win and wish them all the best ahead of the national final.”
The Rural Business Awards is the brainchild of Leicestershire businesswomen Anna Price and Jemma Clifford, who wanted to showcase the wealth of entrepreneurial talent in rural areas of Britain.