Paralympian Ali Jawad seeks to plug hole in disability fitness market

Disability exercise

Olympic para-powerlifter Ali Jawad has launched a mobile app that aims to revolutionise accessibility across the global fitness community for people living with impairments.

‘Accessercise’ aims to fill what the ParalympicsGB star Jawad describes as a “gaping hole” in the disability fitness market, and will initially be made available in the UK before reaching USA, Canada, Australia, and New Zealand.

The app will provide a unique exercise library, specifically designed for each impairment and a single hub for people living with impairments to explore and rate accessible sport and exercise facilities in their community, while helping to support local fitness services which promote their accessibility credentials.

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According to Activity Alliance, only 40% of people with impairments feel that they have ample opportunity to be active, while 90% of people with impairments state that they are underserved in the app market.

70% of disabled people are motivated to be active to improve or maintain their physical health.

With a view to increase connectivity across the disabled fitness community, users of the Accessercise app will also gain access to numerous services and functions which, up until now, have not be made fully available in one easy-to-use location.

The app’s features include an innovative, unique library of exercise tips and advice for those with impairments, a social hub to share workouts and a ‘verified gyms’ function that offers an up-to-date directory of exercise facilities rated accessible by the disabled community.

Jawad said: “Up to 15% of the world’s population identify themselves as disabled, yet many face barriers when it comes to identifying accessible and welcoming places to exercise. In a bid to change this, the UK continues to lead the world in making sport and exercise inclusive to everyone, no matter their level – however, it is not enough. For too long, people with impairments have not been given ample information, knowledge and access in this space.

“With the launch of Accessercise, we aim to revolutionise access to sports and fitness facilities via an inclusive, one-stop-shop for people with impairments that aims to connect them with the fitness community like never before and continue to grow the equality of exercise.”

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Andrew Seymour

The author Andrew Seymour

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