Martin Böhm has taken up the role of chief experience officer on Ottobock’s executive board.
Böhm previously served as chief digital officer at Beiersdorf and will be contributing this experience as he takes responsibility for marketing and IT at the medtech company.
Under his leadership, the company will be enhancing its digital user experience, particularly with respect to social media, e-commerce and CRM.
Together with his team, Böhm will be setting up a data-driven platform centred around users and customers with personalised solutions for everyday life.
As he takes on these projects, he will be working together with the digital office headed by chief digital officer Güngör Kara to continue driving Ottobock’s digital transformation and the cultural change this will bring to the company.
Professor Hans Georg Näder, owner and president of Ottobock, said: “Martin Böhm is a fantastic appointment who will be helping to shape our futuring process. With him on the team, we will also move closer to our users and customers in the digital space. Böhm will be linking our brand, services and products together to create experiences that support our users on their journey to more mobility.”
Ottobock said there would be greater integration between IT and marketing functions in future, while digital and analogue solutions will be tailored to match the realities of our individual users’ lives.