Denmark’s Oticon, a hearing aid manufacturer, has won a Red Dot Award for its latest model.
The Oticon More model has won the 2021 Red Dot Award for product design, only the latest in a long line of awards for the company.
Commenting on the award win, Janne Jakobson, vice president, Oticon brand, global, said: “Winning a Red Dot for high design quality in 2021 is an achievement we are extremely proud of, especially knowing that number of entries exceeded any previous year in the awards’ 60-year history.
“The journey to conceive Oticon More has required an unwavering dedication by our engineers and researchers, so it is really rewarding for them to see that all of their hard work is recognised.
“They are the backbone that supports our relentless focus on research and development.
“We tore up the industry rule book with Oticon More.
“Drawing on years of research of how the brain hears sound and how hearing technology can best support the brain, we invented a ground-breaking, radically new approach to sound processing which is helping users to hear more naturally.
“We are delighted to have the fruition of our research recognised, especially with such a respected global award.”
The Oticon More claims to be the first hearing aid to allow users to hear more relevant sounds, making its use a more natural listening experience. The new technology in the More was instrumental in Red Dot’s decision.
The Red Dot competition sees thousands of technology products entered, with this year’s entries coming from over 60 countries, before an expert panel chooses the winners.