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OrCam Technologies scores Lionel Messi as ambassador for the accessibility-focused tech

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OrCam Technologies has announced that Lionel Messi will be OrCam Technologies’ new Ambassador, leading the charge to improve accessibility through OrCam’s breakthrough AI technologies for people who are blind or visually impaired.

The Israel-based company is launching the partnership collaboration with the soccer legend to increase awareness of the challenges faced by the blind and visually impaired community globally.

As a component of the project, OrCam will arrange meetings between dozens of visually impaired people from around the world with the soccer superstar.

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Every year, Messi will gift the OrCam MyEye to people with inspiring stories who are blind or visually impaired, some of whom he will personally meet in Barcelona.

These individuals will each become members of the “OrCam Dream Team,” led by Messi.

The first of these meetings took place just before the coronavirus pandemic shook the world.

On the encounter, Messi said: “The emotion was incredible. Meeting with this amazing group of people from around the world was truly a magical and inspiring moment. Witnessing each of the members of the ‘Dream Team’ trying out the OrCam MyEye features, it was clear that this would be a life-changing device for each of them. I am proud to be an OrCam Ambassador to truly make a difference for so many.”

Approximately 300 million people worldwide suffer from blindness or varying degrees of visual impairment. OrCam MyEye helps to dramatically change their quality of life.

The participants in the project are from various countries around the world and are blind or have varying degrees of visual impairment.

The meeting with the soccer star – and the gifting of the OrCam device – comes as a complete surprise to them during the first meet and greet event.

Professor Amnon Shashua, co-founder and co-CEO of OrCam, explained: “This is a particularly exciting point in time for me and for OrCam. The story of OrCam’s founding is, first and foremost, a story of people – people who struggle with real problems and challenges in their lives. Our goal is to use sophisticated ‘AI-as-a-companion’ technology that helps people with disabilities in real time, in the real world.”

“In the performance of daily activities, the device offers independence, providing users with critical support to better integrate into society, especially within employment and educational settings. This technology supports users in amplifying their inherent potential. We are convinced that this collaboration with Messi – who is the embodiment of maximizing potential, and an individual who is admired worldwide – will allow us to reach millions of people in need.”

Globally, OrCam MyEye is available in 25 languages and in 50 countries. The company’s flagship device was chosen as a 2019 TIME Best Invention.

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Alex Douglas

The author Alex Douglas

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