Online retail sales held strong in February, rising by 69.5% year-on-year, according to the latest IMRG Capgemini Online Retail Index.
Though falling a little short of January’s recording-breaking 74% growth, February’s figures were still significantly higher than the rolling averages of three, six and 12 months (+57.1% +42.5% and +42.7%, YoY respectively).
Lucy Gibbs, managing consultant – Retail Insight, Capgemini, said: “February growth remains strong (+69.5%) as we near a full year since the pandemic closed the high street for the first time. Online growth has been highest in this third national lockdown, however as we approach the year-on-year comparisons against the swings of 2020 we are likely to see some interesting metrics play out over the next few months.”
Mobility stores have remained open during the third lockdown following the announcement that the sector would be included in the government’s ‘essential’ business list. However, several retailers continue to sell online to boost sales.
In November, Stannah launched a digital platform allowing its UK customers to buy its products online.
Andy Mulcahy, strategy and insight director at IMRG, commented: “The ‘current normal’ in retail is for sustained pandemic-high growth rates across almost every product category. During lockdown one (22 Mar-15 Jun), the average rate of growth was +47%; for lockdown three (27 Dec-now) it is +74%. That rate of growth cannot be sustained once we get into April, but the extent to which spend will be diverted strongly away to ‘experience’ options such as travel, going out, live events etc. is a very tough question to answer.”