Online promotions contribute to slim retail growth in July


Retail sales in the UK rose by 0.7% in July thanks largely to business conducted online.

Although slim, the growth is better than expected and the Office for National Statistics’s (ONS) latest retail report shows that sales recovered from a decrease of 0.5% in June.

The new figures also showed that retail sales rose by 3.5% in the year to July.

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The quantity bought in non-store retailing showed strong growth both on the month and year-on-year at 4.9% and 16.9% respectively.

Feedback from non-store retailers suggested that online promotions further encouraged sales.

Spending online continued to increase to reach a new record proportion of all retailing at 18.2% in July 2018.

Commenting on the retail sales figures, ONS’s senior statistician, Rhian Murphy, said:

“Many consumers stayed away from some high street stores in July, but online sales were very strong, supported by several retailers launching promotions.”

Image: Matt Cardy/Getty Images

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Joe Peskett

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