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October splurge boosts retails sales for the month, data shows

The BRC-KPMG retail sales monitor for October revealed that total retail sales increased by 4.9% for the month.

This represents a year-on-year uplift in October, which British Retail Consortium (BRC) boss Helen Dickinson says demonstrated many retailers “finding their footing” prior to the second lockdown.

According to the BRC-KPMG Retail Sales Monitor, UK retail sales – excluding temporarily closed stores and including online sales – increased 5.2% on a like-for-like basis.

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Total retail sales increased 4.9% in the four weeks to October 31 against a decline of 0.3% in the same period the previous year.

These figures fall in line with a three-month average growth of 4.9%.

On a three-month basis, in-store sales of non-food items fell 9% and 11.4% in like-for-like and total terms respectively – a significant improvement from the 12-month average decline of 19.6%.

Will Broome, CEO of retail fintech app Ubamarket, commented on the figures and discussed maintaining sales through lockdown and beyond.

He said: “These figures demonstrate clear support for the sector ahead of the second lockdown and how much consumers still want to go and do their Christmas shopping in physical retail spaces ahead of the busy festive period. This current lockdown will impact the non-essential retail space so it is absolutely imperative for them to be able to reopen from the 3rd December.

Before that date, retailers can prepare to reopen by using technology to boost safe footfall and increase basket size. With push notifications, personalised offers and in-app payments keeping shoppers safe in-store, retailers can use apps and tech to help reopen safely while using spend data to push hard through the month of December to help rebuild after a turbulent year.

While food retailers and supermarkets are likely to experience to a relatively level period during this second national lockdown as they remain open, this is the period to prepare for a reopening of all retail spaces in December. This is not only vital to the thousands of people employed in the sector, but also to the wider economy that retail supports, such as the secondary economies of hospitality and transport.”

Tags : businessretailsales
Alex Douglas

The author Alex Douglas

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