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November retail sales slow as shoppers held off for Black Friday

High Street

Retail sales in November fell as shoppers help off for Black Friday later in the month, a BDO report has found.

Total like-for-like sales fell by -1.8% this month from a base of +1.4% for November last year.

Total in-store LFLs declined by -1.9% in November from an already negative base of -2.6% for the same month last year.

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Overall footfall was down for all weeks in November when compared to the same weeks in 2018 as the month began with footfall recording a decline of -2.7% and recorded its largest fall of -5.1% in the penultimate week.

The report detailed how November’s LFL results “provide a stark representation of the delicate trading environment within which retailers are currently operating.”

It went on: “With Black Friday shifting later in the month for the first time in five years, this month demonstrated how engrained promotional discounting has become in directing consumer spending.

“Sales are likely to see an uptick in the tail-end of this critical holiday trading period, but with reports that consumer confidence continues to languish in negative territory retailers will be holding out hope of seeing 2019 conclude with clarity on the future of business rates, investment, and Brexit.”

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Alex Douglas

The author Alex Douglas

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