Mobility dealers and installers are well within their rights to question entering a non-traditional area of the market which could be considered as a risk. But the opportunities on the table are strong for the companies that get on board with kitchens early on.
Trade group, The Kitchen Bathroom Bedroom Specialists Association (KBSA), made up of retailers and more than 100 manufacturers, believes that in spite of all the current pressures on the kitchen arena, firms in the sector have a unique opportunity to grow.
Membership manager Dawn Harlow advises: “Getting involved in a niche market can make your business stand out from the local competition. By diversifying and establishing a reputation for good service, with the backing of a professional trade organisation like the KBSA, your business will go from strength to strength.”
Inclusive kitchen provider Design Matters is already working with a number of dealers in central Scotland and on the south coast of England. It insists that there are many advantages in getting involved in a niche sector. There is less competition, and the advertising opportunities are more condensed and therefore more effective, it argues.
Being involved in a niche sector spreads financial risk; if retail sales are a little quieter, accessible sales often pick up and even out cashflow. However, it warns that the commitment to the accessible kitchens market is significant. The training period for both designers and installers is extensive, and marketing presence must be maintained continually as the sales cycle tends to be longer, generally.