Walking stick specialist, Classic Canes, hopes its new trade catalogue will show UK retailers how it is evolving to help its partners meet the trends and tastes of the modern consumer.
The family-run firm’s catalogue demonstrates its latest designs, including a collection of adjustable and folding canes patterned with British wildflower designs.
Also featured is a range of fabric-wrapped adjustable canes, smart ‘Mayfair’ derby canes with sparking crystal collars and canes printed with designed featuring cats, hearts and blossom.
Classic Canes designs its products to be elegant and stylish and hopes this is reflected in the lifestyle imagery of photographer Tim Mercer, which features in the catalogue.
His photographs depict Classic Canes’ directors and their family modelling a variety of the company’s walking sticks to demonstrate how the different canes are used by people in different situations.
Managing director, Charlotte Gillan, said: “Our new catalogue is a great opportunity to show our customers how the Classic Canes brand is evolving.
“We have many new designs that are exclusive to us and will give our stockists interesting new sales opportunities.
“Tim’s beautiful photographs help explain that a walking stick is an extension of its user’s personal sense of style and that a walking stick is not just an aid to balance but also an important accessory and gift item.”