A new mobility retail concept has listed six key locations in the West Midlands where it wants to open stores immediately before it moves onto the Midlands and North Yorkshire later this year.
Love Mobility promises to be a “new and exciting retailer” and says it is the product of many years of research into the mobility market by a senior team of experienced retailers from both in and outside the sector.
The business is about to enter its first phase of retail expansion and has selected the West Midlands as the area it will make landfall.
The area already has a high concentration of established dealers and larger chains.
Love Mobility has identified required locations for new units as: Birmingham South, South East and Dudley, Sandwell, Cradley Heath, Halesowen and Stourbridge.
It is after standalone units between 3,500 sq ft and 6,000 sq ft in prominent locations, such as along arterial roads. However, it is also considering outlets situated in small retail parks with good frontage.
The second phase of Love Mobility’s initial expansion will see it target the Midlands and North Yorkshire in the final quarter of 2019.
The business estimates that the UK mobility equipment market is worth at least £2bn and wants to take advantage with its retail units, which it says will be “pleasant and inviting”.
Love Mobility says it was born from a desire to break down barriers and stigma around purchasing mobility products.
It says it will “provide a greater range and broader service than its competitors and will use significant advertising campaigns to reach the target market”.
A handful of market entrants have experimented with various new store concepts and most are centred on offering a better customer experience in-store.
Recently, Middletons began rolling out its store concept which was based more on a Furniture Village-type outlet rather than a traditional mobility shop. These store models are proving increasingly popular with the new generation of customers and is a growing trend among retailers.