New rules have come into force this week designed to discourage businesses bosses from allowing aggressive cold calling within their organisations.
The measures make directors personally liable if their firm breaks the law where cold calling is concerned and could see business owners personally fined up to £500,000 if they continue to pepper people with unsolicited cold calls.
As it stands, only the businesses themselves are liable for fines of up to £500,000, and some directors try to escape paying penalties by declaring bankruptcy – only to open up again under a different name.
The Insolvency Service can also disqualify people from boardroom positions and failure to adhere to this ruling could lead to a prison sentence.
But now the Information Commissioner’s Office (ICO) has powers to hold company directors directly responsible with further fines of up to £500,000.
Minister for Digital and the Creative Industries, Margot James, said that nuisance calls are a “blight on society” and insisted that the government wants to stamp them out.
“For too long a minority of company directors have escaped justice by liquidating their firms and opening up again under a different name.”
Trading Standards has also been given £500,000 to install call blocking devices installed in the homes of vulnerable people.