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New Handicare trade sales chief geared for dealer growth

Jason Skelding

Stairlift supplier Handicare has further strengthened its commitment to dealers and partners with the appointment of Jason Skelding as its new UK trade sales manager.

Mr Skelding has been with the business since 2014 and his promotion follows a restructure of its senior UK team to align functions across all its sales channels.

Previously a business development manager overseeing Handicare’s trade sales and growth in the Midlands, Wales and Ireland, he now assumes responsibility for all trade partner sales including Handicare’s Trade Partner Scheme as well as Companion’s Accredited Partner Referral Scheme.

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Paul Stockdill, Handicare UK sales and marketing director, said: “We have experienced strong growth thanks in part to the success of our partner schemes supporting dealers and mobility shops throughout the UK. Jason has shown great tenacity on behalf of both the business and his dealers, and we’re confident his commitment to further improving the customer journey and growing the #onefamily business will help us achieve our ambitious targets in the future.”

Handicare’s trade sales grew 26% last year, with Select Partners growing by 22% and Elite Partners by 40%.

A new partner tier has been introduced – Prestige Partner – to encourage all partners to climb to the next level.

Companion’s Accredited Partner Scheme, which was launched two years ago, contributed to a 42% growth in direct-sales during the same period.

Mr Skelding said: “I’m looking forward to working across our entire UK partner network to maximise growth for Handicare’s business as well as those of our customers. My priority will be to create a clear strategy for the needs of our dealers and accredited partners to ensure sustainable growth for the Handicare brand.”

The £62m turnover business with a workforce of over 300 distributes its straight and curved stairlifts locally through a network of high street retail partners including mobility dealers and shops, as well as through local authorities and as a national brand supplying direct to consumers.

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Andrew Seymour

The author Andrew Seymour

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