Marketing services company WPP has joined Edelman, RAPP and Interbrand in signing up to The Valuable 500, a global initiative striving to place disability inclusion on the business agenda.
They are joined by the BBC, Channel 4 and BuzzFeed, as well as Marks & Spencer, O2 and French insurance firm AXA, in stepping forward to commit to board-led action that will improve inclusion in business for disabled people.
The Valuable 500 was launched at the World Economic Forum’s Annual Summit in Davos earlier this year and is seeking 500 global business leaders to place disability on their board agendas.
The campaign now counts over 100 leading companies and brands as members, with a further 200 in the pipeline to join, touching well over 3 million employees globally.
Since its launch in January the Valuable 500 has reached out to over 400 global businesses and brands offering the opportunity to sign up to the initiative.
Caroline Casey, its founder, commented: “Today marks 245 days since we set out on a bold mission to ask 500 global businesses to put disability inclusion on their board agendas.
“Since then we have had 100 brave and ambitious businesses willing to be the first to take a step in solving the inequality crisis and I cannot thank them enough for the support they have given me.
“Yet, of the 400 business we have reached out to over 80 (20%) are yet to be convinced of the value of inclusion – and some of those global brands that lead in inclusion are yet to see the value of standing up with the Valuable 500.
“We cannot we cannot continue to live in a world where people are not being included simply for being different. Business needs to lead society and realise the importance of providing inclusion for all, irrelevant of gender, race and disability.”