A new drive to get hotels to invest in more disabled facilities and adaptive equipment is part of the Prime Minister’s new tourism sector deal to expand the industry.
The deal will establish a new ‘tourism data hub’ to collate data showing the latest trends and spends, designed to help businesses to target overseas visitors.
Last year around 38 million people visited the UK, contributing £23 billion to the local economy. By 2025 experts predict that there will be an additional 9 million visitors to the UK.
The deal also aims to make the UK the most accessible destination for disabled visitors, through improvement of disabled facilities and access to destinations across the country.
Prime Minister Theresa May said: “As one of the most visited countries in the world, the UK is a world leader in international tourism and it is crucial that we remain globally competitive to meet growing demands.
“That’s why today I am pleased to announce the UK’s first ever tourism sector deal, ensuring that we continue to innovate, boost connectivity and economic productivity, expand career pathways and breakdown barriers for visitors with disabilities.
“This deal recognises the important role tourism plays, and will continue to play, in showcasing what our great country has to offer.”
Business Secretary Greg Clark said: “Tourism is one of our most valuable industries and it plays a vital role in our economy, with nearly two million people employed in the communities across the country and £23 billion pounds spent by visitors in the UK last year.
“As part of today’s ground-breaking deal, new tourism zones will deliver a direct boost to holiday destinations across the country, helping create new jobs as well as supporting improvements in transport connections.
“This is one of the many ways in which the deal will be key in building a world-class experience economy, helping us deliver on the ambition we set out in our modern Industrial Strategy; Government and industry working hand-in-hand to build on our exceptional strengths in this sector, boosting productivity and further increasing the UK’s attractiveness as a holiday destination.”