The Department for Transport has launched a new communications campaign ‘It’s everyone’s journey’ to improve disabled people’s experiences on public transport.
The plan is to make buses around Great Britain more accessible for disabled passengers thanks to a new partnership with the Real Time Information Group (RTIG).
The group, which supports good practice in the use of communications technology on public transport, will work with the Department for Transport to allocate £2 million of funding to small bus operators for audible and visible on-board information.
With around 50% of public transport journeys made on buses, this funding will help to ensure that passengers can board more buses with greater confidence, knowing where they are and when to get off.
It coincides with the launch of the It’s everyone’s journey campaign, the first stage of a new government-backed initiative to highlight the part we can all play in improving disabled people’s experiences when using public transport.
The department is now calling on charities, transport operators, and commercial organisations to join the campaign, helping to raise awareness of the needs of disabled travellers and share some of the improvements being made to make travel easier for the one in 5 disabled people in the UK.
Transport secretary, Grant Shapps, said: “It is unacceptable that people still feel they cannot travel by bus, because of a lack of basic route and destination information on board local bus services. This partnership is the next step in ensuring that passengers have the information they need to travel confidently on local bus services throughout Great Britain.”
“However, we know there is more to do which is why I’m delighted we’re also launching our It’s everyone’s journey campaign today and I invite as many partners as possible to join up so that everyone has equal access to public transport,” he added.
Nusrat Ghani, accessibility minister, commented: “Transport is at the heart of how we live our lives, and I am determined that we remove any barriers faced by disabled people. Every passenger, regardless of where they travel in Great Britain, should be able to do so confident that they have boarded the correct vehicle and are travelling to the right place.
“That’s why it’s fantastic to announce this partnership with the Real Time Information Group today, and I hope this funding will help more buses meet the needs of the people who rely on them every day. The fund for the provision of audio and visual information on-board buses was announced as part of the government’s Inclusive Transport Strategy which aims to provide equal access to the transport network by 2030.”