Model Samanta Bullock champions mobility product’s pursuit of style

Processed with VSCO with c1 preset

A company that designed a cooling wheelchair backrest with style as a priority has joined forces with model, athlete and influencer Samanta Bullock, who is the firm’s second brand ambassador.

Originally from Brazil, Bullock has had a career as a former Paralympic tennis player, a successful model and style icon as well as a key representative for many disability inclusion groups.

She started using the wheelAIR cooling cushion on her wheelchair in London this year to stay cool during the hot weather.

Story continues below

The wheelAIR backrest cushion uses inbuilt fan technology to subtly cool the users back and core by taking away excess heat and moisture.

The innovation also offers more support than traditional backrests, it is claimed.

Bullock said: “I have used the wheelAIR so much more than I thought I would since receiving it. It has helped me stay cool in a meeting where the air con was broken, during an insanity gym class and also during a photoshoot! It is really going to change the game for wheelchair users.

“When talking to Corien [managing director of wheelAIR], it was clear that the wheelAIR brand is really in line with my own ethics on sustainability… which sealed the deal for me deciding to represent them.”

It is hoped that Bullock will help wheelAIR with its goal of communicating with fashion and style markets.

With a background in textiles, wheelAIR managing director, Corien Staels, has designed the wheelAIR to be stylish and sustainable as well as functional.

She said: “Samanta is a style icon not just for the disabled community, but for our community as a whole. The fact that she wants to represent us is a huge vote of confidence in the appearance of the design, which I am ecstatic about!”

“I believe that there is no reason why disability products shouldn’t look good as well as solve a problem. That’s why when designing our backrest, I have never compromised on the appearance.”

Tags : corien staelsSamanta Bullockwheelair
Joe Peskett

The author Joe Peskett

Leave a Response