Eight mobility specialists have already signed up to mount promotional campaigns with a personalised direct advertising service.
Mail Train Media has been launched to help business engage with the increasing number of stay-at-home customers during the COVID-19 pandemic.
The leading mobility companies signed up for the service are: Stannah, eFoldi, Grosvenor, Mobility Bathing Group, Mobility Furniture Company, Oak Tree Mobility, Stiltz and The Walk in Bath Company.
Mail Train Media is a new inserts-based advertising medium from Scotts & Co, one of the UK’s biggest and most experienced mail order catalogue retailers.
“We’ve found that the response to personally-addressed advertising mail is greater than ever,” said Nigel Swabey, Chairman of Scotts & Co. “Response rates to our catalogue mailings are now 75% higher than in 2019.
“Mail Train Media enables advertisers to leverage the strong relationship between Scotts & Co. brands and their customers – a relationship that is based on trust. These consumers have already self-identified as being highly responsive to direct mail advertising.
“Mail Train Media is a low-cost means of testing direct mail at a fraction of the cost of a postage stamp. Unlike inserts in newspapers and magazines, neither shortfalls in circulation nor returns of ‘unsold’ copies will arise. And our circulation figures are guaranteed.
“As a personalised medium, it stays longer in the home and creates a much stronger impression – particularly for an older audience.”