Mobility dealers up and down the country are embracing the UK’s first-ever accessible shopping day designed to get retailers more serious about disabled customers.
Purple Tuesday, which takes place across the nation today, involves hundreds of general and mobility industry retailers making themselves more accessible for the millions of disabled shoppers who often face a battle on the high street.
It is estimated that UK shops are losing out on more than £11bn of sales from disabled people, whose spending power is known as ‘the purple pound’. The purple pound is generally thought to total nearly £250bn.
A number of the industry’s mobility dealers have jumped into the spirit of Purple Tuesday, taking special measures, creating window displays, launching online marketing campaigns and adjusting showroom layouts.
Easy Living Mobility, with stores across the Midlands, is one dealer upping its offering for the special day and has created in-store displays in tune with Purple Tuesday.
Preston Mobility Centre is another dealer publically backing the retail initiative in its local area.
Joe Hannett from the mobility centre said: “Along with the launch of the new Changing Places toilet facility, this is a powerful statement of intent for the future retail and leisure experience in Preston.
A number of major high street retailers across the country have already signed up to Purple Tuesday after the initiative was first launches on Sky News.
CEO of the initiative, Mike Adams, said: “I continue to be astounded by how much interest and support we are receiving. The last three months have been a whirlwind.”
In addition to single retailers, shopping centres have also been getting involved. Claire Bickley, from Sight Loss Councils, said that shopping is an experience “everyone should enjoy”.
“As blind and partially sighted people we want retailers to recognise us as valued customers and making some small changes could go a huge way in improving our experience.
“On Purple Tuesday we will be visiting retailers at the Bullring in Birmingham to ask them about how they support people with sight loss who visit their shops.”
Image credit: Easy Living Mobility