Seven mobility retailers have been unveiled as some of the most successful businesses for selling stairlifts in the UK.
Handicare’s partner awards were presented to members of its retail network last night at the supplier’s ‘Partner Day’, where some of its fastest-growing dealers were recognised for their success with the brand’s products.
The award winners were:
- Elite Dealer of the Year: Liftec Ltd
- Select Dealer of the Year: Dolphin Midlands
- Growth Award of the Year: Liftability
- Partner Loyalty Award of the Year: Ideas in Action
- Best Internet Partner of the Year: Stairlift Comparison
- Best Retail Partner of the Year (stairlift sales): Essington Mobility
- Best New Accredited Partner: The Helpful Hand
The winners, who were presented with their awards at a black tie dinner event at the Belfry Hotel, triumphed in a very competitive but productive year among dealers where Handicare’s trade sales grew by 5%.
Its elite partner sales, which include the likes of Ableworld, grew by 35%, compared to 19% growth in 2016.
Meanwhile, select partners increased sales by 11% and it was revealed that the UK makes up 58% of Handicare’s European sales, which is almost half of its entire global sales.
Speaking at the day-long event, which included a ‘mini mobility exhibition’, telephone sales training and a business update, Paul Stockdill, Handicare national sales manager, alluded to the group’s highlights for 2017.
It increased its number of elite partners from 18 to 25 and following its Black Friday promotions it achieved a 300% increase in daily straight sales, which is a record for the group.
Stockdill also alluded to the success of the new Companion Accredited Partner Scheme, which saw 200 new partners sign up within a matter of months.
The theme of the day centred around family and unity among dealers and the supplier in an effort to reassure partners following some apprehension when direct sales arm Companion merged with Handicare.
Clare Brophy, Handicare’s managing director for the UK, promised a five step plan which is designed to create more unity among its network, communicate more smartly, improve the customer journey across all channels, introduce smarter pricing and making best use of resources.
She explained to AMP last year that she was placing strengthening the dealer network top of her list of priorities in her growth strategy.
In particular, the company is hoping to reward loyalty and repeat business with promotions and pricing.
Handicare’s revenue for 2017 was £60m and £13m of that was from trade partners.